How Successful Leaders Cultivate Their Personal Brand
So you’re highly accomplished. That’s great. In today’s competitive and ever-changing business landscape, being good at your job is half the job. Investing in your personal brand is critical for maintaining your reputation, relevance, and upward trajectory.
Follow these personal branding tips to reap the benefits of staying top of mind in your role, company, and industry.
Be adaptable. It inspires confidence in stakeholders and employees. If this means rebranding as you progress into new roles, do it quickly.
Celebrate your team wins by publicly thanking and rewarding individual effort. Your personal brand is the product of your ability to attract, promote, and retain the best and brightest people.
Know your values, motivations, and goals. Live them. It’ll help build a legacy for everyone to follow.
Be accountable. And admit your mistakes. This builds trust and credibility and your teams will feel safer taking risks, which leads to great rewards and a strong work environment.
Be visible. Polishing and actively managing your persona keeps you top of mind whether you’re seeking a potential board seat, a new executive opportunity, a speaking engagement, or another opportunity.
If you’ve never taken a public speaking course, research it and book it within the next month. Everyone needs a refresher on the basics.
Control the narrative. Business has its share of bad apples who may get political the higher in the organization you go. Cultivating your personal brand ensures consistency and alignment between your intent and actions.
Stay current. You don’t need to be an expert on every new element or advancement in your industry, but you must be aware of the changes and the potential impact they create.
The respect attached to your name is everything in business. By maintaining your personal brand, you’ll protect yourself in any unforeseen situation, such as company downsizing or loss of positions.
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